Why Twitter closed down shop on Vine

It had been BIG while it lasted, R.I.P Vine

Hi "Viners" and tech fans, am saddened just like you are by Vine's closure, been a fan just only watching them as they sometimes made my day and making some people just laugh in a place where everyone is serious making him/her look crazy. For those who do not know what Vine is or rather was: a short-form video sharing service where users can share six-second-long looping video clips. The service originated from Florida founders - Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012. American microblogging website and Social Media giant Twitter acquired the company in October 2012 for a reported $30 million just before its official launch. It did awesomely well on IOS and finally entered Android and "BOOM!". Now 4 years down we are saying RIP, lets get to know why Twitter decided to put it down despite Vine's "top stars" trying to negotiate with them. About competition, we all know where that comes from...

With Vine, users' videos can be published through Vine's social network and can be shared on other services such as Facebook and Twitter. Vine's app can also be used to browse through videos posted by other users, along with groups of videos by theme, and trending, or popular, videos.

Vine has shown tremendous cultural power, been responsible for trends like popularizing the term “on fleek” and has cultivated a diverse group of mostly young “Viners” who made original, six-second videos for the service. Vine had been seriously growing since its launched, I remember in August 2015, Vine introduced Vine Music, whose "Snap to Beat" feature created perfect infinite music loops then in January 2015, Vine launched Vine Kids, an app designed specifically for children that was not all, in June 2016, Vine announced that it was experimenting with letting users attach video clips up to 140 seconds.Just recently user numbers started declining due to it not growing anymore and most top executives leaving Vine and obviously competition. According to an announcement written on blog.vine.co Twitter announcing that it was going to kill the short-form video app Vine. Shortly after news of the shutdown broke, Vine's founder, Rus Yusupov, spoke out against the decision in a Tweet.

Don’t sell your company!

— Rus (@rus) October 27, 2016

Very sad indeed and very many people have responded back to Rus Yusupov

@rus so bummed, man. You did amazing, innovative work. Don't stop being proud of that.

— Trevor O'Brien (@tmobrien) October 27, 2016

The closer news came in just hours after Twitter posted its third-quarter earnings and laid off 9 percent of its work force, axing about 350 people. Vine's death came as a part of Twitter's restructuring, is it really so? Despite dark clouds looming over a sale of Twitter, the company posted surprisingly strong profit with its push for live-streaming content.

To explain the Vine's stagnation, some might point to its failure to attract the hundreds of millions of casual users that drive growth on similar apps like Snapchat and Instagram. Top Vine stars reacted to this announcement and a closed door meeting was organized and happened between Twitter and Vine Top Stars:

The stars had a proposal: If Vine would pay all 18 of them $1.2 million each, roll out several product changes and open up a more direct line of communication, everyone in the room would agree to produce 12 pieces of monthly original content for the app, or three vines per week and also Vine to introduce filters to stop people from sending bad words like the F* word.
If Vine agreed, they could theoretically generate billions of views and boost engagement on a starving app. If they said no, all the top stars on the platform would walk.

...but still Twitter couldn't agree on the terms.Though the app is shutting down, dedicated users will still be able to access and download Vines on the service's website -- they just won't be able to upload any new clips.

"Thank you for taking a chance on this app back in the day,"

Vine wrote in its post.