The Social Media segment is surely becoming a hotly-contested one and you might be wondering which is the best tool among the three.
Hi tech fans and gadget lovers, social media is growing very fast and is becoming more and more Live in all ways. Talk of live news, events, happenings - list is endless depending on what you are marketing, reviewing and so on. Soon or later social media will be the mainstream media in passing all kinds of information, media houses will have to close up or change. Am I right?
Am sure by now you have heard of Periscope, Facebook Live and YouTube Live.
Periscope is a live video streaming app for iOS and Android developed by Kayvon Beykpour and Joe Bernstein and acquired by Twitter on February 2015 before launch which was on March 26th 2015 . It works with your Twitter account(s).
Facebook Live is also a live video streaming app that lets people, public figures and Pages share live video with their followers and friends on Facebook.
YouTube Live is a YouTube feature that now helps you to reach your audience live by streaming anything on your YouTube channel.
Why Periscope or Facebook Live or YouTube Live?
According to marieclaire, they say social media is a fickle beast. Already, the likes of Bebo, MSN messenger and Myspace exist only in our web history and with thousands of social networking apps out there, we simply can’t get excited about every one. But with Persicope and I add Facebook Live that it’s a bit different. YouTube Live ain't so different because YouTube has been in the video industry for long only that this new competition, YouTube Live was born. But all these features are here to stay.Are you wondering which is the best tool among them all? Lets check them out and compare them on three various parameters yours truly found out.
Availability
Facebook Live was initially rolled out to celebrities last year. The Live Video tool was expanded to all iOS and Android users in April this year. Facebook Live service is also available on the web interface. YouTube Live is so far only available on desktops, however, the company soon plans to make it available to all Android and iOS users. Periscope live streaming app too is available both on iOS and Android platforms.
User base
Out of all three, since Facebook has the largest users base, its Facebook Live is likely to reach more users. In case of Google, more content consumption takes place via YouTube but not YouTube Live. Periscope lags, behind as it is completely a standalone platform. It may have got more traction if it too was integrated with the main Twitter app, similar to that of Facebook.
User interface
User interface is another critical factor that can make or break an app. Although all three tools are easy to use, once you have spent some time with them, the one that appears simplest to use is Facebook Live. It is followed by Periscope and then YouTube Live. To some extent, the interface of Facebook Live and Periscope seems similar as users can 'like', 'comment', 'subscribe' and do certain actions in largely the same way.
Video archiving
When it comes to archiving of videos, both Facebook and YouTube Live offer same features. Users can live stream video, which can later be saved (even permanently) on the platform or deleted as per the video creator's wish. Periscope live streams, however, are temporary and can stay only for 24 hours.
Third-party camera integration
Both Periscope and YouTube Live are on the same page on this one. Video streamers can use GoPro cameras for Periscope too in addition to their smartphones. YouTube Live video streamers can use any camera to upload it, provided they have the encoders set up. Facebook, however, lets users stream videos only from inside its platform, which might be a let down for some.
NOTE: Copyright rules are to be followed when streaming using any App.
Hope you can now choose on which App to use. We are going to talk later on the individual Apps and how to use them and Copyright rules. For now you can send in your comments below and tell us which one you find favorable to you. Questions and queries? Write to us at jtechpreneur.gmail.com
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